A Super Magical Christmas Begins at SM Malls in the East Metro

East Metro Manila, Philippines - SM City Marikina, SM City Masinag, and SM City San Mateo are set to welcome the Christmas season this October with the unveiling of their new holiday centerpieces, bringing three festive worlds to life for families and friends to explore. Part of this year’s Super Magical Christmas at SM, each mall will feature its own Christmas theme, complete with lovable characters and festive displays, along with exciting activities and heartwarming initiatives that make the season more meaningful for everyone.

At SM City Marikina, Holiday Twinklewoods welcomes mallgoers to a whimsical woodland filled with glowing Christmas trees, storybook-style mushrooms, and enchanting forest details. Leading the way is Mika, the official character of the mall,  ready to take everyone on a delightful adventure.

At SM City Masinag, Macy’s Holiday Candyland brings sweet dreams to life with candy-inspired decorations, pastel-colored Christmas trees and ornaments, and giant lollipops. Led by Macy, this colorful wonderland is a picture-perfect spot for families and friends to enjoy the most wonderful time of the year.

Meanwhile, SM City San Mateo invites everyone to Matt’s Christmas Camp, an outdoor-inspired setting featuring a festive tree, a cozy campfire, and cheerful companions. With Matt leading the way, families and friends can look forward to a fun-filled adventure. Adding to the Christmas cheer, Santa Claus will make special appearances at the malls on select dates, giving kids and families more opportunities to share in the holiday excitement. The malls will also showcase the newest Besties of Joy, spreading the spirit of giving by sharing joy with children in need this Christmas.

Meet Maki, Matty, Sera, and Sasha, the adorable new Besties of Joy collectibles this 2026.

Be among the first to explore these exciting new Christmas destinations and discover the festive displays, activities, and maxed-out experiences waiting for you at SM City Marikina, SM City Masinag, and SM City San Mateo this October. This season, make time for the people who matter most and create more memories together at your most loved malls. Whether it’s taking photos with the festive displays, meeting Santa Claus, or simply sharing special moments with family and friends, SM has something to make every visit more meaningful, with experiences made all for you. Gather your loved ones, plan your next gala, and get ready to Gala To The Max as SM brings more joy, wonder, and togetherness to the season. Make every moment count with a Super Magical Christmas at SM!

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About SM Supermalls

SM Supermalls is one of Southeast Asia's largest mall developers and operators, with 90 malls in the Philippines and 9 in China. For generations, SM has grown alongside Filipino communities by creating destinations where people, businesses, and opportunities come together.

Through "My SM," SM continues to evolve with the changing lifestyles and needs of Filipino communities, reimagining the mall experience through thoughtfully designed spaces, better connectivity, innovative digital conveniences, and meaningful experiences that foster connection and strengthen communities.

My SM. Your Most Loved Supermall.