Holi-Squad Leads the 100 Days to Christmas Kickoff at SM Malls in the East

The holiday season is officially here as the Holi-Squad brings early Christmas magic to SM City Marikina, SM City Masinag, SM City San Mateo, and SM Center Antipolo Downtown with the launch of the 100 Days to Christmas countdown this September 16. This year, SM celebrates with “100 Days of Kindness”—a campaign that puts the spotlight on spreading joy through simple acts of giving.

The kickoff begins with the Holi-Squad Mall Greeting and the unveiling of the Happiest Holiday Décor, complete with the iconic Holiday Grand Red Ribbon that symbolizes joy and unity.

Festivities continue from October 20 with centerpiece displays, Santa’s chair, and more Holi-Squad appearances. At SM City Marikina, families can lace up their shoes for the much-awaited Holiday Santa Run on November 16. The season gets even brighter with the Holiday Snowflakes Surprises on December 6 and uplifting performances during World Chorale Day on December 8. Throughout December, families can enjoy Happiest Holiday Weekends with Santa meet-and-greets,carols, and lively busking sessions.

This year also welcomes the SM Besties of Joy—adorable bears where every purchase gives another to a child in need, making the holidays even more meaningful.

From December 1 to 31, shoppers can enjoy exclusive SM Malls Online Holiday Deals, making holiday gift-hunting and dining with loved ones easier and more festive.

With the Holi-Squad leading the way, SM Malls in the East invite everyone to experience the happiest and kindest Christmas yet.