The highly anticipated #SuperbodEra launch event officially introduced the Top 40 finalists as they take the next step toward the grand finals. This year, the competition goes beyond sculpted physiques, highlighting the personal growth, mental strength, life experiences, and health advocacies that make each finalist unique.
More Than Just a Fit Body
Joining the finalists in the spotlight was Century Tuna Brand Ambassador and Superbod Anne Curtis, who has been part of the Century Tuna journey for many years.
This year's Top 40 finalists shared more than their fitness journeys. They opened up about the challenges they have faced, the experiences that shaped them, and the causes they are passionate about.
Their stories showed that being a Superbod isn't simply about having a fit physique. It's about having the courage to overcome challenges, the strength to keep moving forward, and the heart to inspire others.
“Having been with Century Tuna for so many years, I've had a front-row seat to how this brand and this platform have grown,” said Century Tuna Brand Ambassador Anne Curtis. “What makes Superbods so special is how it brings real human stories to the center stage. Seeing these finalists step up with heart and genuine passion for their health advocacies is truly inspiring for everyone.”
Every Body Has a Story
For its 20th year, Century Tuna Superbods is looking beyond the surface and celebrating the stories behind every body.
The finalists come from different professions, life stages, abilities, and personal backgrounds. Despite their differences, they share one common goal: to use their own experiences to encourage others to live healthier and more purposeful lives.
Their advocacies cover a wide range of causes—from accessible nutrition and inclusive physical training to mental wellness and healthy living.
Since their callback, the finalists have gone through various activities, workshops, and wellness challenges designed to prepare them for what it truly means to become a Superbod.
These experiences are helping them become more than just competitors. They are becoming role models who can show everyday Filipinos that transformation is possible at any stage of life.
Century Tuna serves as a bridge that brings these stories to a wider audience, encouraging Filipinos to find their own reasons to start, stay committed, and pursue their wellness goals.
Fitness With a Purpose
During the launch event, the finalists took center stage to share the health and wellness advocacies closest to their hearts.
From promoting accessible nutrition and mental wellness to encouraging active lifestyles and intense physical training, each finalist has a personal passion project that gives deeper meaning to their Superbod journey.
Because while physical fitness may get them on the stage, purpose is what keeps them there.
Their stories serve as a reminder that you don't need to fit a certain mold to begin your own wellness journey. Whether you're just starting to exercise, working toward healthier habits, or simply looking for inspiration, everyone has the opportunity to enter their own Superbod Era.
“Now in its 20th year, Century Tuna Superbods has become a platform for every body where purpose takes center stage,” said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “We created this space to show that anyone, at any stage of life, can step into their own Superbod Era. Physical fitness gets you on stage, but our finalists are proving that true transformation is about leading by example and empowering every Filipino to take charge of their wellness journey.”
The Road to the Grand Finals
With the launch officially kicking the competition into high gear, the Top 40 finalists are now one step closer to becoming the ultimate faces of healthy living.
The Male and Female Grand Winners will each receive ₱1,000,000, while the Runners-Up will each take home ₱250,000.
But beyond the prizes and the competition, Century Tuna Superbods continues to celebrate something much bigger: the power of individuals to transform their lives and inspire others along the way.
As the road to Finals Night continues, fans can follow the finalists' stories, join upcoming digital activations, and vote for their favorites.
The Superbod Era is here—and this time, it's not just about building a stronger body. It's about building a stronger purpose.
For more information about Century Tuna Superbods, visit Century Tuna's official website or follow Century Tuna on Facebook for the latest updates.
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